We take your privacy seriously. This privacy statement explains how
https://smartviewhomes.com (collectively "we," "us," or "our") collects, uses, shares, and processes your information.
Who We Are
Smartview Homes (“Smartview”, “we”, “us”, “our”) operates the website https://smartviewhomes.com, where we sell drapes and related home decor products to customers worldwide (excluding military addresses and P.O. boxes).
Scope of This Policy
This privacy policy applies to personal data we collect when you visit or use our website, place an order, create an account, contact us, or interact with us in any other way that links to this policy.
Collection and Use of Personal Data
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Security Measures
We implement technical, administrative, physical, electronic, and procedural security measures to protect the confidentiality and security of information transmitted to us. To safeguard this information, the website uses Transport Layer Security (TLS) when collecting personal and sensitive data. SSL encrypts your credit card number, name, and address to ensure only we can decrypt this information.
We will never disclose your personal data to third parties for commercial purposes, sell your personal data, or use it for interest-based advertising.
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Enhancing Security
We adhere to principles of lawfulness, fairness, and transparency, using and processing minimal data for limited purposes while implementing technical and administrative measures to protect data security. We use personal data to verify accounts and user activity and enhance security—for example, monitoring fraud, investigating suspicious or potentially illegal activities, or violations of our terms or policies. This processing is based on our legitimate interest in ensuring the security of our products and services.
Types of Personal Data We Collect and How We Use Them
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Data You Provide Directly
We collect personal data you provide when using our products/services or interacting with us—for example, when creating an account, contacting us, participating in online surveys, or using our online help/chat tools. If you make a purchase, we collect purchase-related personal data, including payment data (e.g., credit/debit card numbers, other card details, account and authentication information) and billing, shipping, and contact information.
Our Online Store Platform and Payments
Our store is hosted on Shopify, which provides the e-commerce platform that allows us to sell our products and manage orders. Your personal data may therefore be processed and stored by Shopify on our behalf.
When you pay for an order, your payment information is processed by payment providers such as:
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Shopify Payments / Shop Pay
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Apple Pay
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Google Pay
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PayPal
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Card networks including Visa, Mastercard, and American Express
These payment providers process your payment data directly and use it in line with their own privacy policies. We do not store your full card number on our systems.
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Data About Your Use of Our Services and Products
When you visit our website, we may collect information about your device type, unique device identifier, IP address, operating system, internet browser type, usage data, diagnostic information, and the location of the computer, mobile device, or other device from which you access our products/services. Where applicable, our services may use GPS, your IP address, and other technologies to determine your device’s approximate location to improve our products and services.
How We Use Your Data in Our Online Store
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When you place an order: we use your name, contact details, shipping address, and payment information to process your purchase, take payment, arrange delivery, handle returns, and provide customer service.
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When you create an account: we use your login details and saved addresses to let you access your order history, manage your preferences, and check out faster.
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When you contact us: we use the information you provide (such as your name, email address, and the content of your message) to respond to questions, handle complaints, and provide support.
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When you sign up for marketing messages: we use your email address (and, where relevant, your purchase history) to send you news, offers, and product updates, in line with your preferences and local laws.
How We Use Your Personal Data
In general, we use personal data to provide, improve, and develop our products/services; communicate with you; deliver targeted ads and services; and protect us and our customers.
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Providing, Improving, and Developing Products/Services
We use personal data to deliver, improve, and develop our products, services, and advertising—including for data analysis, research, and auditing. This processing is based on our legitimate interest in providing products/services and ensuring business continuity. If you participate in contests or promotions, we may use your provided data to manage these programs. Some activities have additional rules with more details on data use, so we recommend reviewing them before participating.
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Communicating With You
With your explicit prior consent, we may use personal data to send marketing information about our products/services, communicate about your account/transactions, and inform you of our policies/terms. To opt out of marketing emails, contact us. When you reach out, we may use your data to process and respond to your requests. With your explicit consent, we may share your personal data with third-party partners who may send you their marketing messages. We may also use personal data to personalize your experience with our products/services and third-party sites/apps and measure promotion effectiveness—all with your explicit prior consent.
Note: For any data use requiring your explicit consent, you may withdraw consent by contacting us.
Legal Bases for Processing (EEA/UK Only)
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under one or more of the following legal bases:
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Performance of a contract: to process your orders, payments, deliveries, returns, and customer service requests.
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Consent: for sending marketing emails, placing certain non-essential cookies, and sharing your data with third parties for their own marketing, where you have agreed to this. You can withdraw your consent at any time by contacting us or using unsubscribe links in our messages.
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Legitimate interests: to protect our website and business against fraud and misuse, to keep our systems secure, to understand how our website is used, and to improve our products and services.
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Legal obligations: to meet tax, accounting, and other legal requirements.
Definition of "Cookies"
Cookies are small text files used to store information on web browsers. They are widely used to store and receive identifiers and other information on computers, mobile devices, and other gadgets. We also use similar technologies, including data stored in your browser/device, device-associated identifiers, and other software—collectively referred to as "cookies" in this Cookie Statement.
Use of Cookies
We use cookies to deliver, protect, and improve our products/services—e.g., personalizing content, serving and evaluating ads, understanding user behavior, and enhancing security. Note that the specific cookies we use may vary based on the website/service you use.
Types of Cookies We Use
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Strictly necessary cookies: needed for the website to work, for example, to keep items in your shopping cart and allow you to move through checkout.
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Performance and analytics cookies: help us understand how visitors use our website so we can fix issues and improve pages.
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Functionality cookies: remember choices you make, such as language or region, to provide a smoother shopping experience.
How to Manage Cookies
You can control and delete cookies through your browser settings. Some browsers allow you to block cookies altogether or to receive a warning before a cookie is stored. If you disable certain cookies, some features of our website, including the shopping cart and checkout, may not work as expected. Where required by law, we will ask for your consent before using non-essential cookies.
Disclosure of Personal Data
We share certain personal data with strategic partners who help us provide products/services or assist with customer marketing. We only share data to deliver/improve our offerings and advertising—never with third parties for their own marketing purposes without your explicit prior consent.
Who We Share Your Data With
We share personal data with the following categories of recipients, only as needed for the purposes described in this policy:
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Service providers: such as Shopify (our store platform), website hosting providers, IT support, email and SMS providers, and customer support tools.
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Payment and fraud-prevention providers: including card processors, PayPal, and banks that help us process payments securely and prevent fraudulent activity.
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Delivery and logistics partners: shipping carriers and fulfillment partners that deliver your orders and manage returns.
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Analytics and advertising partners: [list only those you use, e.g., Google Analytics, Meta] that help us understand how visitors use our website and, where permitted, show ads for our products.
These third parties are allowed to use your personal data only to provide services to us and must not use it for their own unrelated purposes.
Data Disclosure, Storage, Transfer, and Processing
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Fulfilling Legal Obligations
Certain legal actions or mandatory laws in the U.S. Economic Area (USEA) or your country of residence may require us to fulfill legal obligations. For residents of the USEA, our processing of your personal data is lawful as follows: When your consent is required, processing will comply with the General Data Protection Regulation (GDPR).
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Reasonable Implementation of These Terms
We may share personal data with all affiliated companies. In the event of a merger, restructuring, acquisition, joint venture, transfer, spin-off, sale, or disposal of all/part of our business (including bankruptcy-related proceedings), we may transfer any and all personal data to relevant third parties. We may also disclose personal data if we sincerely believe it is reasonably necessary to protect our rights, seek remedies, enforce our terms, investigate fraud, or safeguard our operations/users.
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Complying with Law, Ensuring Security, or Protecting Rights
We may be required to disclose personal data per legal requirements, legal proceedings, litigation, and/or requests from public authorities/government agencies in your country or abroad. We may also disclose data if we determine it is necessary/appropriate for national security, law enforcement, or other matters of public importance.
International Data Transfers
Because we use global service providers such as Shopify, payment processors, and shipping partners, your personal data may be transferred to and processed in countries outside your country of residence, including Canada and the United States.
When we transfer personal data from the EEA or UK to countries that have not been found to provide an adequate level of protection, we use safeguards such as standard contractual clauses approved by the European Commission or the UK government, or other lawful transfer mechanisms. You can contact us if you would like more information about these safeguards.
Your Rights
We take reasonable steps to ensure your personal data is accurate, complete, and up-to-date. You have the right to:
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Access, correct, or delete the personal data we collect.
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Restrict or object to further processing of your data.
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Receive your personal data in a structured, standard format.
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Lodge a complaint with a supervisory data protection authority regarding how we process your data.
To protect privacy and security, we may ask you to provide information to verify your identity and right to access data, as well as to search for and provide the personal data we hold. In some cases, applicable laws/regulations may allow or require us to refuse requests to provide/delete some/all data. Contact us to exercise your rights; we will respond within a reasonable time, typically no more than 30 days.
Additional Information for EEA/UK Residents
If you are in the EEA or UK and are not satisfied with how we handle your personal data, you can lodge a complaint with your local data protection authority. Details of EEA supervisory authorities are available on the website of the European Data Protection Board, and the UK authority is the Information Commissioner’s Office (ICO).
Additional Information for California Residents
If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These may include rights to know the categories of personal information we collect, use, disclose, and, if applicable, “sell” or “share”, and rights to request access, deletion, and, where relevant, to opt out of certain uses of your personal information. If you wish to exercise these rights, please contact us at service@smartviewhomes.com.
Third-Party Websites and Services
When you click links to third-party websites we partner with, we are not responsible for their privacy policies due to their independent practices. Our site/products/services may contain links to third-party sites/products/services, or allow you to access them. We do not control their privacy practices or the content/information they contain. This privacy statement applies only to data we collect through our own products/services. We recommend reviewing the privacy policies of third parties before using their sites/products/services.
Children’s Privacy
Our website and products are not intended for children under 16 years of age, and we do not knowingly collect personal data from children. If we learn that we have collected personal data from a child without appropriate consent, we will delete that information as soon as reasonably possible. If you believe a child has provided us with personal data, please contact us at service@smartviewhomes.com.
Data Security, Integrity, and Retention
We use reasonable technical, administrative, and physical security measures to protect your data from unauthorized access and ensure proper use. We retain your personal data for as long as necessary to achieve the purposes outlined in this privacy statement, unless longer retention is required/permitted by law.
Changes to This Privacy Policy
We may periodically update this privacy policy to reflect new technologies, industry practices, or regulatory requirements. Continuing to use our products/services after updates signify your acceptance of the revised policy. If you disagree with changes, do not use our products/services and contact us to close any accounts you may have created.
Contact Us
If you have questions about this privacy policy or its implementation, reach out to us at: service@smartviewhomes.com
